Job Purpose:
Reporting to the Division Head – brand strategy & growth he/she will be the champion for consumer insights and enable business stakeholders drive data driven decision making on the business.
FUNCTIONS/KEY RESULTS EXPECTED:
Strategic Collaboration: Collaborate closely with our leaders to develop robust learning plans and translate research findings into actionable insights that drive our organizational priorities.
Consumer Expertise: Become the resident expert on our target consumers and segmentation analysis, providing valuable insights to guide our brand strategies.
Consumer Advocacy: Be the champion of the consumer’s voice in brand discussions, ensuring that consumer perspectives are at the forefront of all brand decisions.
Research Design: Lead the design and execution of qualitative and quantitative research studies, including concept screeners, concept tests, copy effectiveness tests, and more, to inform product & communication ideation, development, and execution.
Data-Driven Insights: Formulate and track relevant data within the business, translating it into compelling research reports that guide strategic decision-making.
Trend Analysis: Identify emerging industry trends and consumer insights, transforming them into actionable recommendations that shape our brand strategy and product innovation.
Cross-Functional Collaboration: Foster knowledge sharing by socializing insights across the organization and contributing to “how to win” and “where to play” decisions.
Consumer centricity – role model consumer centricity across the organization to make it a part of the client DNA.
Product development – feed consumer insights into product development that enable improvement of our current solution and drive recommendations into new product lines or business verticals.
Own Research Process – manage research projects end to end from framing to writing reports and socializing them internally.
Manage research agencies across markets ensuring they deliver in line with business expectations
KEY CAPABILITIES AND EDUCATION:
Bachelor’s degree is required.
Proven experience in designing and leading both qualitative and quantitative research studies, with expertise in research methodologies.
A deep-seated passion for leveraging data-driven methods and information to solve complex business challenges.
Strong ability to synthesize research findings into actionable insights that address critical business needs.
Exceptional communication and presentation skills, with the ability to convey complex concepts in understandable business terms.
Outstanding analytical, project management, and time management skill.
Previous Relevant Work Experience
A minimum of 5 years of experience in Market Research, Consumer Insights, and analytics.
FMCG experience is preferred but not mandatory.
Apply via :
www.qsourcing.com
