REF NO – KTB/01/2023
Key responsibilities
Advice the Board on all Marketing and Business Development related issues in the tourism sector
Develop, implement and review Marketing and Business development policies, strategies and systems to ensure that KTB’s marketing human capital has optimal competencies and capabilities.
Provide strategic direction in the development of the implementation framework for the marketing and business development function.
Increase inter departmental / units collaboration and galvanize colleagues towards a common cohesive strategic direction.
Gather market intelligence and advice the sector
Ensure the promotion of a positive image of Kenya globally and facilitate the resolution of conflicts within the industry.
Ensure full implementation of the Quality Management System within the Marketing and Business Development departments.
Enhance stakeholder engagements, participation and collaborations for increased productivity.
Prepare and manage the Marketing and business development budget.
Ensure timely and efficient implementation of Marketing and business development strategy and Annual Work Plan (AWP) and ensure that departmental performance targets are set and achieved;
Inculcate a culture of continuous learning and performance improvements and a focus on achievement of results by enhancing the teams’ capacities and capabilities.
Provide leadership and direction to the development of KTB’s marketing and business development strategies, mission and vision.
Oversee the co-relation of KTBs marketing and business development investments with performance improvements, increased outputs and return on investments.
Spearhead innovative and creative marketing and business development concepts and tools
Bear responsibility for prudent use of funds allocated to the directorate and for demonstrating return on investment for all funds expended.
Key Qualifications and Experience
The ideal candidate must possess the following:
Twelve (12) years’ relevant experience with five( 5) years in Senior Management level
Bachelor’s Degree in Marketing, Commerce (Marketing Option) or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution AND a Postgraduate Diploma in Marketing from a recognized institution
Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
Member of a recognized professional body
Leadership course lasting not less than four (4) weeks from a recognized institution
Proficiency in Computer Applications; and
Demonstrated merit and ability as reflected in work performance and results.
go to method of application »
Applicants can access detailed advertisement and application details on KTB’s corporate website www.ktb.go.ke/vacancies.The successful candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya on leadership and integrity by submitting clearance certificates from the relevant institutions as stated below:
Apply via :
docs.google.com
