JOB SUMMARY
Establish, coordinate, and direct the External Sales Force strategies in order to ensure the achievement of company objectives, this position will be based in Kenya. The successful candidate will ensure there is consistent, profitable growth in sales revenue and management and control of sales resources to achieve maximum sales and profitability.
MAIN RESPONSIBILITIES / TASKS
To effectively manage the external agency, ensuring that the agreed sales targets, promotional activity, and marketing objectives are implemented.
To effectively supervise merchandisers, motor sales representatives, vendors, brand ambassadors and influencers while ensuring maximum output.
Create regional sales plans and quotas in alignment with business objectives.
Report on regional agency sales results.
Oversee the distributor and stockist management.
Management of all 3rd Party performance and relationships.
Analyse regional market trends and discover new opportunities for growth per channel and category.
Create sales goals for key stores and communicate them to store management.
Prepare sales reports and submit your findings and analysis to senior management.
Inform senior management of any discrepancies or issues with agency team goals and results.
Previous/Professional Experience/ Additional Skills & Details
Flexible to travel within the country at any given time.
Developed professional selling relationships with Wholesalers/Franchisers and Retailers
Good organization, communication, and leadership skills
Negotiation and Conflict resolution skills
Ability to identify new business opportunities and customers.
Strong people management skills
Energy and passion for achievement of own commitments and delivering company objectives.
Be able to influence and persuade others to take a specific course of action.
Develop and use collaborative relationships to facilitate the accomplishment of company objectives and goals. Obtain and offer collaboration without relying on authority.
Respect others and manage diversity regarding different cultures, personal styles, markets.
Produces tangible results that are expected for the job.
Time management – consistently able to effectively finish assignments; well organized.
Mentoring and coaching skills
Team player and be able to lead from the front.
Understanding of Key Account / Modern Mass customer methodology, in store procedure and discipline
QUALIFICATIONS
Academic background and experience
Bachelor’s degree required (merchandising, sales, marketing or related field)
10+ years’ experience in the FMCG industry preferred
Basic accounting skills required
Excellent attention to detail
Great motivational and communication skills
Ability to read, analyze and generate reports, market analyses
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