The Role
Your responsibilities will include:
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Identifying opportunities for new business development through following up on leads and conducting research on target clients.
New business generation by meeting potential clients to understand needs and providing relevant solutions.
Managing the sales process to close new business opportunities.
Building strong relationships with the existing portfolio of clients.
Meeting and exceeding weekly and monthly activity and revenue targets.
Sourcing new partners and executing exciting partnership solutions.
Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy.
Maintaining and deepening relationships with existing partners.
Developing metrics to measure ROI from partnerships.
Driving performance marketing via Display Ads, Facebook Ads, Media Buying, Google Ads and SEO / SEM.
Ideal Profile
You have at least 3 year experience ideally in Business Development / Account Manager (B2B), Digital Marketing or Partnerships & Alliances within Professional Services industry.
You have prior experience in dealing with General Trade / Open Trade and Key Accounts.
You possess solid expertise in Direct Sales and Enterprise Sales.
Experience within Performance marketing would be a strong advantage.
Experience within Professional Services, Public Sector, Infrastructure, Industrial & Manufacturing, High Net Worth Individuals (HNWI) and Consumer would be a strong advantage.
You possess excellent interpersonal as well as written and verbal communication skills.
You have a proven track record of meeting/exceeding your targets.
You have a strong experience within consultative sales and possess the ability to prospect and manage senior level relationships.
You are a strong networker & relationship builder
You are highly goal driven and work well in fast paced environments
You enjoy finding creative solutions to problems
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