DUTIES AND RESPONSIBILITIES
In this role you will be expected to:
CREATE AND DISTRIBUTE DIGITAL CONTENT
Develop a comprehensive digital media strategy, integrating new and innovative ways of amplifying ILC member voices and achievements
Write shareable, compelling and persuasive content to tell the stories coming from of the ILC network, demonstrating how land rights are essential for achieving sustainable development
Lead regular creation, scheduling and posting of social media and editorial content, ensuring timely and relevant connections with advocacy and campaign moments, while being responsible for weekly digital programmes and calendar
Create social media toolkits to send to network around advocacy events/moments
Actively contribute to team creative brainstorming and keep abreast of new trends and creative ways to tell stories using a variety of media outlets
Contribute to the design and production of creative assets, including e-newsletters, website content, video and audio material, infographics, animations, corporate material, annual and triennial reports, strategies and social media campaign toolkits.
Provide guidance and resources to assist operational staff, regional communications managers, and members to provide the relevant information for substantive communication products on the impact of ILC
Regular updating of corporate website in all 3 languages
Conduct digital marketing analysis to enhance outreach and engagement and drive traffic to website
SUPPORT NETWORK BUILDING AND INCREASE ENGAGEMENT
Creatively engage audiences on social media channels, through a wide range of social media activities, including lives, polling and challenges on Facebook, Twitter, Instagram, and LinkedIn accounts
Cultivate and strengthen ILC’s community and following, using engagement tactics to inspire action and an emotional connection to the network and mission
Equip ILC brand ambassadors with the tools to best represent ILC in public spaces and across digital channels
Support the design and implementation of live coverage across social media platforms for key events
Produce monthly reports for wider team, recommending strategic approaches to increase ILC’s social media engagement and widen outreach
Research new target audiences and identify best digital tools and tactics on how to reach them, including searching for potential influencers and creators to partner with
Identify trends and recommend ways to integrate land rights into emerging and linked topics; climate change, food systems, inequality, democracy, etc.
REQUIRED SKILLS
EDUCATION
Advanced University degree in Marketing, Communications, Journalism or relevant field. The advanced university degree may be substituted by a first university degree (Bachelor or equivalent) plus 2 additional years of relevant professional experience, over and above the 5 minimum years as stipulated below.
At least 5 years of relevant working experience in digital communications, social media marketing.
EXPERIENCE
Demonstrated excellence in writing, proofreading, and editing in English, including the ability to synthesise complex policy issues into accessible and impactful content
Experience creating strong, engaging content for a comparable organisation/mission
Substantive understanding of and/or background in one or more of the following areas of specialization: land governance, poverty reduction, human rights, democratic governance and processes, environment and climate change
Demonstrable creativity and a flair for pitching and developing interesting and newsworthy stories
Proficiency with the technical aspects of producing and distributing digital media content, and experience in engaging audiences through effective management of social media channels and tools
Ability to work effectively with a multidisciplinary and multicultural team
Demonstrated ability to meet deadlines, multitask and work under pressure to meet individual project needs
TECHNICAL
Integrated marketing knowledge
Good understanding of search engine optimization (SEO) to increase site traffic
Data analysis – monitoring social media and website metrics
Familiarity with audio and video production programmes
Knowledge of CMS, wagtail an asset.
LANGUAGE REQUIREMENT
Fluency in English. Knowledge of French and/or Spanish is a major asset.
TERMS
The consultant will work as part of the corporate communications team, under the supervision of the corporate communications lead, with the first three months probationary. Flexible work arrangements will be considered, however being close to the GMT+1 time zone is an added benefit.
Please send an updated CV and motivation letter to info@landcoalition.org with the subject line “ILC content creator” by 29 September 2023. Note that we will be able to respond to short-listed candidates only.
Apply via :
info@landcoalition.org
