Overview of purpose of the role:
Supporting the Greenpeace Africa’s team, the Communications and Story Consultant will oversee the development and implementation of the communication strategy and plans in Kenya and in East Africa, in alignment with the Greenpeace Africa’s (GPAF) overall goals and campaign objectives. The role is responsible for brand visibility and profiling of Greenpeace Africa within the sub-regional context, based on a solid understanding of the media landscape, key audiences and stakeholders.
Key roles and responsibilities
Strategy development for campaign projects in the specified region/country
Design and implement relevant communication and engagement strategies to support GPAF campaign and organisational objectives in Kenya
Effectively lead in the design of projects that connect and mobilise audiences in the specific region
Develop and use different approaches in growing audience insight for the specific region
Effectively use the storytelling guidance in communication planning
Acts as Communication lead for key projects
Implementation and coordination of campaign projects
Oversee the implementation of output plans for specific projects and activities
Implement message testing and use insights in strengthening communication strategies and narrative work
Regularly explore the potential for applying for spotlights for projects within the region
Ensure that comprehensive media analysis are compiled for all major projects
Contribute to budget forecast and expense follow-up with the project leader
Ensure communications are created for a mix of relevant channels and media:
Writing and pitching outputs to support communications work on campaign, including press releases, reactives, blogs, opinion pieces, talking points, FAQ and answers
Acting as spokesperson when needed
Media monitoring, analysis and learning
Research and analyse media reports for dominant narratives for new campaign projects
Evaluate of campaign communications messages and materials through media monitoring and coverage analysis
Minimum qualifications and experience
Minimum 5 years’ experience in communications with good understanding of the media landscape in Kenya and East Africa
Knowledge and understanding in design and Implementation of communication strategies
Experience with campaign-based marketing and branding preferred
Experience of working in an international, multicultural team
Outstanding written and verbal communication skills in English and Swahili
Ability to work under strong pressure and strict deadlines
Desirable
Bachelors or advanced University Degree in Journalism, Public Relations, Communication and Media Studies
Fluency in other major languages in Kenya
Duration, Reporting, Location
The assignment is expected to require approximately 85 days, between September 2023 and December 2023. An extension of the employment period into 2024 may be considered
The position will report to the Greenpeace Africa Interim Head of Comms and will work closely with the Greenpeace Africa Kenya team and Greenpeace Africa digital team
The location is remote and virtual
Travel within the region and beyond may be required
Kindly submit your letter of motivation and CV to: amakilia@greenpeace.org. Subject line: Communication and Story Consultant before 15th September 2023. Applications will be reviewed on a rolling basis
Apply via :
amakilia@greenpeace.org
