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Home Jobs Laikipia Digital Content & Field Support Marketing Associate

Digital Content & Field Support Marketing Associate

Pearl Hospital  · Healthcare / Medical

Full Time Laikipia
Laikipia
Deadline: 4 September 2026
Posted June 6, 2026

Role Summary

Pearl Hospital is in search of a dynamic and proactive Marketing Assistant to assist with digital content creation and field marketing initiatives. The ideal candidate will demonstrate enthusiasm, a strong eagerness to learn, and a commitment to delivering high-quality content.

Oversee a comprehensive range of critical duties, including the development and implementation of strategic initiatives, the management of cross-functional projects, and the provision of expert guidance to team members to ensure alignment with organizational goals. Lead and coordinate efforts to enhance operational efficiency, streamline processes, and drive continuous improvement across departments. Facilitate effective communication between stakeholders to foster collaboration and resolve complex challenges. Ensure adherence to company policies, industry regulations, and quality standards while maintaining a strong focus on delivering exceptional results. Serve as a key liaison with senior leadership to report on progress, identify risks, and recommend data-driven solutions to optimize performance.

Experienced digital content professionals are sought to develop and refine compelling online materials. The role demands expertise in crafting engaging articles, social media updates, and multimedia content tailored to diverse audiences. Proficiency in SEO strategies, content management systems, and analytics tools is essential for driving traffic and measuring performance. Candidates must demonstrate strong writing and editing skills, creativity, and the ability to work under tight deadlines. A keen understanding of branding and audience engagement principles is also required. Collaboration with marketing, design, and other teams ensures cohesive and impactful content delivery.

Produce concise video clips and high-quality photographs tailored for social media platforms, utilizing a smartphone as the primary tool.

Provide support with video editing tasks utilizing basic editing software and tools.

Craft captions and content for posts, adhering to provided guidelines.

Execute a weekly content plan effectively, ensuring all tasks are completed systematically and on schedule. Coordinate with relevant teams to gather necessary resources, review content for accuracy and quality, and oversee timely delivery across all designated platforms.

The role involves providing assistance and guidance to customers through various social media platforms, addressing inquiries, resolving issues, and ensuring a positive brand experience. Responsibilities include monitoring social media channels, responding to messages and comments in a timely manner, and escalating complex issues to appropriate departments when necessary. Strong communication skills, proficiency in social media tools, and a customer-centric approach are essential. Additionally, the position requires a deep understanding of the company’s products or services, as well as the ability to maintain a professional and empathetic tone in all interactions.

Publish approved content across the hospital’s digital channels, ensuring alignment with brand guidelines and organizational standards.

Handle routine inquiries as directed by supervisory staff while maintaining professional communication standards.

Monitor basic performance indicators, including views and engagement metrics.

We seek a dynamic Field Marketing professional to execute strategic initiatives that drive brand awareness and customer engagement across target markets. The ideal candidate will design and implement localized marketing campaigns, manage field events, and collaborate with cross-functional teams to ensure alignment with broader marketing objectives. Responsibilities include coordinating marketing activities with sales teams, analyzing performance metrics to optimize outreach efforts, and fostering partnerships with key stakeholders to enhance market penetration. Proficiency in digital and traditional marketing tools, strong project management skills, and the ability to thrive in fast-paced environments are essential. A bachelor’s degree in marketing, business, or a related field is required, along with 3+ years of relevant experience in field marketing or a comparable role.

Facilitate community engagement initiatives and organize medical outreach programs.

Capture still images and motion footage at various events.

Help distribute marketing materials to designated recipients.

Seeking a seasoned professional with a proven track record in project management, equipped with strong organizational skills and the ability to lead cross-functional teams effectively. The ideal candidate must possess expertise in strategic planning, budget oversight, and risk assessment, along with proficiency in industry-standard software tools. Additionally, the role demands excellent communication skills to liaise with stakeholders, clients, and team members, ensuring alignment with project goals and deadlines. A minimum of five years of relevant experience in a leadership capacity is essential, along with a track record of delivering projects on time and within budget.

A diploma or degree in Marketing, Communications, Media, or a closely related discipline is required for this position.

Video recording and editing skills

Possesses a strong working knowledge of major social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.

Proficient written and verbal communication abilities are essential for effectively conveying ideas, collaborating with team members, and maintaining clear interactions with stakeholders.

What We Are Looking For

We are seeking a dynamic and proactive individual who thrives in innovative environments and demonstrates a strong ability to take initiative. The ideal candidate will possess a creative mindset, enabling them to develop original solutions and approaches to challenges. Experience in a similar role is preferred, though a willingness to learn and adapt quickly is essential. Responsibilities include brainstorming fresh ideas, collaborating cross-functionally to execute projects, and ensuring alignment with company goals. The position requires excellent communication skills, adaptability, and a passion for driving results through creative problem-solving.

Eager to acquire new skills and adapt to guidance provided by supervisors and team members.

Capable of functioning effectively in both clinical hospitals and field environments, ensuring adaptability to diverse workplace settings.

Consistently delivers within weekly productivity benchmarks while maintaining high reliability standards.

Interested and qualified candidates should forward their CV to: hr@pearlhospital.co.ke using the position as subject of email.

Qualifications

BA/BSc/HND , Diploma

Experience Required

0 - 3 years

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