Role Purpose
Ensure execution of the Fungicides & Insecticides strategy and tactics to meet the business and financial objectives of the East African markets (Kenya, Tanzania, Uganda)
Lead the development & implementation of innovative & targeted marketing campaigns
Manage development and implementation of marketing strategies to satisfy customer needs
Operational Support to drive sales of Fungicides & Insecticides within East Africa, plus support portfolio management including in- and out licensing
Qualifications
Accountabilities
Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Fungicides & Insecticides market understanding
Maintain Fungicides & Insecticides 5-year product forecasts for the BA
Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
Develop and communicate branding, positioning, pricing framework
Liaise with external agencies in relation to content generation and execution.
Provide marketing arguments & support the sales team and support technical team with product life cycle management
Support selected distributor with selling stories for key products and marketing support material
Sequence roll out in logical way to maximize efficiency and effectiveness
Ensure campaigns are executed in line with marketing budget and plan
Working with Sales to define and conduct post campaign effectiveness measurement
Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary
Knowledge, Experience & Capabilities
Critical Experience & Knowledge
Relevant tertiary qualification in agriculture, business and/or marketing
Understanding of sales- and marketing process
Principles of brand management and marketing
Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
Beneficial if understanding of crop agronomy and pest control practices
Proven applied experience of working with sales teams to deliver campaigns effectively
Experience of working with marketing functions in the development of campaigns
In-depth understanding of customer needs and ability to deliver customer-driven campaigns
Exposure to supply chain, forecasting, product development or product management practices
Critical Technical, Professional and Personal Capabilities
Applies effective grower, channel and influencer segmentation
Develops/delivers innovative, customer-driven offers
Delivers distinctive value proposition to customer
Strong presentation, communication and interpersonal skills
Ability to interact and build relationships effectively, at all business levels, internally and externally
Project management
Leadership and motivation
Analytical ability
Critical Leadership Capabilities
Judgment
Strategic thinking
Focus on customers
Planning
Execution & results
Collaboration
Learning agility
Apply via :
jobs.syngenta.com
