RESPONSIBILITIES
Research and develop skills in digital marketing & strategies optimization with a Cytonn centric approach.
Develop digital marketing strategy, gather requirements, create requirements document and launch campaigns.
Monitor & analyse data from online programs to optimize strategies through the customer lifecycle.
Work across teams to create appealing and effective campaigns, communicating effective marketing concepts through articulate copy, design and metrics.
Manage and execute various tests and campaigns via marketing tools across digital.
Liaise with digital agencies and other related digital material vendors.
Collaborate with internal teams to create content for digital platforms.
Develop content strategies – video scrips, blog content, social media content and campaigns content & execute.
Manage the firm’s social media platforms.
Any other duties as may be assigned from time to time
REQUIREMENTS
KCSE grade B+ and above
Graduated or will graduate with at least a second class upper honours from university
Knowledge of split testing methodologies in marketing with excellent reporting capabilities.
Ability to research best practices, report on competitive activities, deliver strategic recommendations and implement appropriately.
A highly self-driven individual with creative thinking skills and high energy.
Sound familiarity with audio recording, videotaping, editing and digitizing raw footage.
Proficiency with analogue & digital editing systems and general production.
Outstanding capabilities on working on multiple assignments simultaneously.
Demonstrate leadership qualities and be committed to succeeding in a team context.
Demonstrate passion for social media usage, management and learning.
Proven verbal, written and presentation communication skills.
Basic knowledge of HTML and web editing is a plus.
Any duty that might be signed from time to time
Apply via :
n.com
