Digital Marketing Associate

Digital Marketing Associate Position

Our company is searching for a highly-motivated digital marketing associate to join our team. He/she will be responsible for driving traffic on social media to promote our products and services, developing and executing digital marketing campaigns. This role will also include creating content for our website, managing our social media presence and creating engaging content for our digital channels.

Duties & Responsibilities

Assist in the development and execution of digital marketing plans across multiple channels including, but not limited to, email, social media, web, and paid advertising.
Work with team members to create engaging and on-brand content for use in digital marketing campaigns
Help manage and grow social media accounts by creating and/or curating relevant and shareable content, participating in online conversations, and monitoring metrics
Use analytical tools to measure performance of digital marketing campaigns and make recommendations for improvement
Stay up-to-date on latest trends and best practices in digital marketing and be able to effectively communicate these to internal and external stakeholders
Assist in managing website content including copywriting, editing, and publishing blog posts and other static pages
Help create and maintain accurate and up-to-date contact lists
Support lead generation initiatives through targeted research and outreach
Execute email marketing campaigns end-to-end including design, coding, testing, deployment, and reporting
Collaborate with cross-functional teams to ensure successful implementation of digital marketing plans.
Monitor SEO and user engagement and suggest content optimisation.
Provide administrative support as needed including scheduling meeting, taking notes, and preparing presentations
Perform other duties as assigned

Required Skills and Qualifications

Bachelor’s degree in marketing, communications, or related field
1-2 years professional experience in digital marketing, social media, content marketing, or a related field
Exceptional writing and editing skills
Team Player, interpersonal, presentation and communication skills
Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Understanding of SEO and web traffic metrics
Good understanding of social media KPIs
Familiarity with web design and publishing
Photo and video-editing experience
Proven ability to meet deadlines and work well under pressure

Interested and qualified candidates should forward their CV to: info@avania.co.ke using the position as subject of email.

Apply via :

info@avania.co.ke