Job Description
Role purpose
Key member of the EASA BA LT bringing a grower centric view & ensuring decisions are aligned with the marketing strategy
Lead the development of an effective Marketing team, ensuring motivation & growth opportunities
Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
Implement processes to measure effectiveness of campaign and marketing efforts
Accountabilities
Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
Analyze customer insights, trends and market best practices to build successful strategies
Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are well highlighted
To drive key marketing processes with special attention to campaign & iPLAN
To lead the conversion of crop solutions into appropriate offers delivered through campaigns
Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
Working with Sales Manager & Commercial Ops to ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
Delivers market plans and analysis to support budgeting and strategic reviews.
Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
Work with Commercial Operations team on grower, channel & value chain segmentation process.
Define marketing communications strategy (e.g., media mix, budget allocation across services)
Prioritize campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
Review campaign effectiveness, during & post season, against objectives. Utilizing Salesforce.com as a key tool for monitoring and improving effectiveness.
Qualifications
Knowledge, experience & capabilities
Critical Experience & Knowledge
Country product/crop management
Internal experience of the agri-business sector in Marketing, Sales and Strategy
Strong agronomy knowledge
Experience in campaign development and management
Background in business management
Proficiency in digital marketing and management
Critical Leadership Capabilities
Sets ambitious strategic goals
Communicates with impact
Leads change and can work well in spite of ambiguity or lack of full data.
Builds a culture of innovation and solution finding
Focuses on customers
Manages for performance
Develops people, organization, and self
Collaborates across boundaries
Critical Technical, Professional And Personal Capabilities
Develops/delivers innovative, customer-driven offers
Develops/implements sound value and transactional pricing based on customer perceived value
Delivers distinctive value proposition to customer
Creates strong, distinctive brand & crop plans
Develops/executes campaign plans
Develops/implements effective product communications
Understands market dynamics and competitive environment
Able to use market research effectively to understand customer, markets, channels
Understands channel structure and dynamics
Anticipates changes in the market and adjusts strategies accordingly
Analytical thinking
Financial acumen
Strategic thinking
Influencing and negotiation
Communication and presentation skills
People/team management
Project management
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