Knowledge, Skills & Experience Required
Social Sciences/BA Marketing/Commerce
Highly numerate, analytical skills written communication skills.
Experience in the following areas is key:
strategy-development & implementation,
advertising development & execution
brand management-consumer understanding
brand image, elements of the mix
competitor & market analysis
promotion development, execution & evaluation
project management-briefing team
development of critical paths
liaison between stakeholders
execution of project
Key Result Areas
Development of Corporate Brand Strategy & Implementation.
Assist Business Heads & Team in the development of marketing & communication plans for jobs-to-be-done to help achieve business objectives.
Brief & inspire external partners on brand & business objectives & strategies to deliver outstanding advertising materials, media plans & promotions to deliver business results.
Communications and Working Relationships
All business Units & service departments in the bank- branding & marketing issues
Agencies & vendors who provide bank with services
Media & production houses-ad placements, program development & PR related issues
People Management
Supervises immediate team members to ensure that time, quality and other set standards are achieved
Interprets Conditions of Service to immediate team members
Appraises the performance of immediate team members and reviews those for lower level staff
Identifies training needs of immediate team members and recommends appropriate training for them.
Administers disciplinary measures to immediate team members in accordance with the Bank’s disciplinary code and procedures
information security responsibilities
Abide by the bank’s ISMS (Information Security Management Systems) policies and procedures
Safeguard the bank’s information assets in accordance with its ISMS policies and procedures
Compliance Responsibilities
Undertake the annual mandatory refresher training organised by Compliance
Report all suspicious or fraudulent activities to Compliance or via whistle-blowing toll-free line
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