Responsibilities
Work in partnership with the digital fundraising and brand teams, manage the development and execution of the digital marketing strategies, including Search Engine Optimization (SEO) /Search Engine Marketing( SEM), website, marketing database growth, email, social media and display advertising campaigns.
Design, build and maintain social media brand channels with a key focus to grow and increase the impact and reach among the African followers.
Develop and implement digital plans based on priorities agreed in close collaboration with the various teams.
Measure and report performance of all digital marketing campaigns, and assess against the department goals (ROI and KPIs) as set annually.
Identify trends and insights, and optimize advertising spend and performance based on the insights.
Brainstorm new and creative growth strategies across all platforms.
Plan, execute, and measure digital experiments and conversion tests.
Manage a digital team and collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Optimize user funnels and conversion opportunities across owned digital channels.
Collaborate with digital agencies and other vendor partners.
Evaluate and leverage emerging technologies that would amplify the brand.
As part of the leadership team within strategic communication and marketing provide thought leadership and perspective for adoption where appropriate for adaptive management of strategies across the team.
Requirements and skills
A Bachelor’s or Master’s degree holder in Marketing or a related field.
7 years working experience in digital marketing, with at least 3 years in a managerial role.
Ability to work in a multicultural context/environment with experience in growing social media audiences and working across multiple social media platforms.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and working knowledge of ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimizing Google Adwords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong analytical skills and data-driven thinking with up-to-date experience in trends and best practices in online marketing and measurement.
Ability to multitask in a fast-paced collaborative environment while maintaining strict
attention to detail.
Knowledge of French is desired.
Experience in conservation issues preferred but not required.
Apply via :
recruiting.ultipro.com
