Job Outline
The Marketing Manager will lead our digital, content and strategy activities across our Africa business. The successful candidate will be responsible for driving the growth and engagement of our online audience through strategic planning, digital marketing campaigns, and compelling content creation. The Marketing Manager will work collaboratively with cross-functional teams to develop and implement marketing initiatives that support our brand, increase our reach, and drive business growth.
Key Responsibilities
Develop and implement a comprehensive digital marketing strategy that includes social media, email marketing, search engine optimization, and other digital channels.
Develop and manage content marketing initiatives that educate and engage our target audience across various channels, including our blog, social media platforms, and email newsletters.
Monitor and analyse online engagement and performance metrics and adjust digital marketing strategies accordingly to optimize performance.
Manage the day-to-day operations of the marketing team, including overseeing the creation and distribution of marketing materials, managing budgets, and ensuring deadlines are met.
Collaborate with cross-functional teams, including sales, product, and creative teams to develop and execute integrated marketing campaigns that support business objectives.
Stay current with industry trends, best practices, and emerging technologies in digital marketing, and proactively suggest new initiatives that will enhance the company’s online presence and drive growth.
Ensure brand consistency across all marketing initiatives and uphold the company’s brand standards and messaging.
Manage and mentor team members, providing guidance, support, and coaching to help them grow professionally and meet their goals.
Perform strategic and competitive monitoring.
Competencies
Adhering to principles and values – Upholds ethics and values, demonstrates integrity.
Planning and organizing – Plans activities and projects and takes account of possible changing circumstances.
Working with people – Listens, consults others and communicates proactively.
Writing and reporting – Writes clearly, succinctly and correctly with strong attention to detail.
Achieving work goals – Accepts and tackles demanding goals with enthusiasm.
Adapting and Coping – Works productively under a high-pressure environment and keeps emotions under control during difficult situations.
Relating and networking – relates well to people at all levels.
Experience
Bachelor’s degree in marketing, Business Administration, or a related field; advanced degree a plus.
Minimum of 5 years of experience in digital marketing, with a focus on content creation and strategy.
Experience working in a team of marketing professionals, including setting goals, managing budgets, and overseeing day-to-day operations.
Strong knowledge of digital marketing channels, including social media, email marketing, search engine optimization, and content marketing.
Demonstrated experience developing and executing successful digital marketing campaigns that drive business growth.
Excellent analytical skills and ability to use data to drive decision-making.
Strong leadership skills, with the ability to motivate and inspire a team.
Excellent communication skills, including the ability to effectively present ideas and information to cross-functional teams and senior leaders.
Experience with marketing automation tools, CRM systems, and analytics platforms.
Proven ability to work in a fast-paced environment and manage multiple projects simultaneously.
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