Key Responsibilities:
Establishing optimal brand positioning, identify consumer target audiences, and develop marketing and brand plans with specific objectives across different channels and segments
Developing, implementing and executing strategic marketing plans in line with the business strategies and goals, including medical marketing strategies for pharmaceutical products.
Ensuring the customer is at the center of everything done
Overseeing branding, advertising, and promotional campaigns, including management of externalagenciesandstakeholdersacrossmultiplecommunicationchannels(mass media, out of home, digital, trade)
Develop and execute effective trade marketing campaigns
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Establishing goals, objectives, and metrics for products by channels / segments
Analyze customer insights, consumer trends, market analysis, and market in best practices to build successful strategies
Lead new product development based on market analysis and business strategies, including brand extensions, packaging design.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Coordinating marketing strategies with the sales and programmatic teams
Developing and managing the marketing department’s budget and staffing
Preparing and presenting monthly, quarterly and annual reports to senior management.
Required Qualifications:
Bachelor’s degree in Business with specialization in Marketing
Master’s degree in a related field (Marketing, Business) is preferred
Minimumof10years’experienceintheMarketingfield,withatleast5yearsina Managerial position
Experience in medical and/or pharmaceutical marketing an added benefit
Skills, Knowledge & Competencies
Solution-oriented; “can do” attitude
Self-motivated; results-driven
Communication and influencing skills
Ability to manage multiple projects simultaneously.
Effective analytical and decision-making skills.
Experience working with and managing multiple external agencies and partnerships, including advertising, digital, external and internal partners.
Demonstrated understanding of principles of market research and analysis to draw valid actionable conclusions.
Must possess ability to be a fast learner, creative, and adaptive
Expertise in using MS Office applications(Excel, Word, Outlook, PowerPoint) is essential and some experience in creative software applications is useful.
Interested candidates should submit a CV, Cover Letter, and at least three professional references with email title of “Marketing Manager” to hr@dkthealthcare.org. The closing deadline for applications is 17th February 2023
Apply via :
hr@dkthealthcare.org
