Job Purpose description
To ensure that the Stanbic Bank brand plays a strong role in helping the Group to win by creating a relevant, consistent, distinctive and competitively advantageous brand that connects with our targeted audiences through the setting of the Brand Architecture, Brand Positioning, Corporate Identity and Look and Feel. To ensure the Bank is able to profile and position the Foundation arm as a critical community connection proposition by the bank.
Expected outputs
Client
Provide domain expertise to execute such events that are at Bank and Enterprise level.
Execute above the line brand campaigns that are truly at Brand and Enterprise level
Set the minimum standards to drive a consistent brand experience across touch points across the Bank.
Monitor brand health client engagement performance for the Bank and its substitute brands
Contribute to the branding and naming decisions of new innovations
Conceptualize and execute brand campaigns including activations
License to Operate
In partnership with Group Brand team work where necessary work collectively to set brand policy, including brand architecture and positioning, for the Group Standard Bank and its substitute brands
Monitor and provide guidance on brand naming, product naming, trademarks and domain name standards.
Govern brand trademarks and brand intellectual property aligned to agreements and regulatory requirements with support from the Legal Function
Strategy
Set and execute brand strategy aligned to the business strategy and purpose both from an external and internal perspective
Implement the brand identity & custodian for as per Group standards.
Monitor and implement the brand architecture, events and sponsorship policy and guidelines from Group to country.
Development and coordination of Bank wide sponsorships with intent of optimizing of the platform to drive brand love resulting to a healthy and fruitful relationships with multiple stakeholders
Maintain the Brand and Events toolboxes, including policies, standards, guidelines and user-friendly artefacts
Contribute the brand components of the toolbox
Track and analyse brand performance through SOV, competitor advertising, industry trends, brand tracker and publicity index
Stakeholder Management
Develop and maintain effective and mutually beneficial relationships both internally and externally
Work closely with different stakeholders within the bank to develop and implement Brand plans with specific focus on Corporate functions.
Drive the Brand building agenda for Foundation with the Foundation head and Chief Executive office.
Country lead in agency partner management from sourcing, driving engagement and reviewing performance on an ongoing basis.
Experience and Qualifications
Business Degree
Over 10 Years experience in Brand management from product or service sectors
Experience dealing with brand agencies, creative agencies, media agency, events agencies digital and social agency, PR agencies.
Managing corporate identity -Provides leadership in this field both within the organization and in the larger industry
Data Driven Digital Marketing – ability to use data, collected on our clients and potential clients to deliver personalized and contextually relevant messages in the right place and the right time.
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