The main duties and responsibilities will entail: –
Develop the trade marketing strategy for the company in the view of market trends, trade opportunities and innovations.
Create a successful marketing plan based on the marketing strategy and measurable objectives.
Position & brand the company creatively by constantly increasing customer engagement in order to achieve high levels of company visibility in the market.
Measure and report on the performance of marketing campaigns, gained insights and assess against goals.
Understand and develop channel business plans/ SLAs in liaison with the sales team leaders & customers to optimize the channel value and potential.
Align with the marketing strategy to drive brand and pack presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities with the focus to create pull from the distributor/customer and target consumersin both modern, horeca & general trade.
Carry out market research in order to keep up to date with customer trends as well as predicting future trends.
Steer market research, intelligence and conceptualize new products for the market.
Establish and maintain good corporate relations and implement a customer care management program by channel.
Frequent visits and or communication to customers in a more consistent and prescribed sequence and record feedback at each visit corrective actions.
Develop monthly marketing reports to measure success of programs running and Profit & Loss for the same by channel.
Develop custom brand and pack management plans by category for the different channels, and submit updated summaries on brand exposure to management each month.
Monthly analysis and reporting to gauge success of the marketing activations and trade programs.
Check and analyze execution reports for the different channels to ensure compliance and engage corrective actions with the regional teams.
The ideal candidate will have the following qualifications: –
Bachelor’s Degree in marketing, business, communication or related field.
6 years’ experience in marketing.
Qualified Chartered marketer will be an added advantage.
Energetic and aggressive with personal selling experience with wide sales network.
Applicants should submit their application together with a detailed resume, copies of testimonials and a daytime telephone number to the Head of Human Resources or email to hr@peptang.com by 18th January, 2023.
Apply via :
hr@peptang.com
