Role Summary
This role is responsible for promoting the company’s products and increasing customer awareness of the business. Researching & implementing marketing strategies that enable assigned markets to meet & exceed established quotas and objectives in sales. Lead generation
Conducting market research, creating brand images, reaching new target audience & communicating brand virtues
Creating target audience & building campaigns /promotions
Analyzing business reports & conducting surveys, compiling comprehensive reports & presenting data to senior management
Spearhead the company’s offline marketing, through collaboration with industry stakeholders
Coordinating special promotional events & demo equipment to go out to customers and conference / exhibitions Direct communication with customers to follow up on their enquiries & provide relevant information
Verifying orders, including customers’ personal information and payment details.
Directing feedback from customers to relevant departments.
Cost management
Maintain up to date supplier contact database
Maintaining and updating sales and customer records
Supporting the sales and technical departments with other administrative tasks, if requested.
Work Experience
Minimum three (3) years’ experience in a similar role, preferably in the Construction industry
Must demonstrate in depth knowledge of business marketing channels e.g MailChimp
Must have experience analyzing data and handling marketing research practices and techniques.
Must have experience in a corporate environment
Qualifications
Must be self-directed and able to complete projects with limited supervision
Ability to multitask & meet changing deadlines
Ability to work on own initiative while maintaining team spirit
Demonstrate excellent written & verbal communication skills and the ability to build relationships with ease
Demonstrate excellent attention to details
Must possess good knowledge of Microsoft office suite
Demonstrate proper organization skills
Knowledge in accounting principles is an added advantage
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