Duties and Responsibilities
Develop marketing strategies aligned with the brand strategy
Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
Develop & deliver necessary trainings for Trade Marketing team on product knowledge & shoppers’ profile.
Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandizing tools.
Act as the key liaison between product development and buyers.
Maintain customer relationships for future purchases.
Cultivate programs that ensure products sell in-store.
In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
Work closely to manage and monitor all Brand Activation.
Oversee marketing and advertising activities to ensure consistency with product line strategy
Brainstorm new and innovative growth strategies
Measure market potential channel wise and identifying target segment.
Track competition volumes and monitor competitor activities to evaluate our brand performance.
Align the company around the brand’s direction, choices and tactics.
Vision to understand customer needs and translate them in to practical solutions.
Work closely with Finance to validate all promotions for future planning and efficient achievements.
Work closely with finance on customer’s terms and collection.
Requirements
University professional degree in Sales, Marketing or other relevant fields.
Minimum of 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry
Excellent verbal and written communication skills (outgoing personality).
Experience of project management against set deliverables.
Ability to prioritize and organize workloads independently when required.
Team player and the ability to work across different multi-media platforms and departments.
To set own priorities in line with business needs and work constructively within the team and on your own initiative.
Ability to problem solve and ‘make things happen’.
Attention to detail.
Ability to analyze research projects.
Willingness to learn and develop with the role
Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time telephone number to the email address: jobs@hcsafrica.com with Sales & Trade Marketing Representative on the Subject line. Candidates MUST indicate their Current and Expected salariesDue to the high volume of applications, we will only respond to shortlisted candidates.
Apply via :
jobs@hcsafrica.com
