Key responsibilities
Perform client, market and competitor research and analysis.
Deliver paid advertising campaigns in line with the agreed strategy and brief.
Analyze campaign performance and provide recommendations for improving traffic and ROI.
Optimisation of performance campaigns across digital paid marketing channels.
Produce insightful client reports that provide feedback on client’s accounts with recommendations that take into account the wider implications for ROI.
Keep up to date on new industry developments and share best practices with the digital delivery team.
Liaise with clients and attend relevant client meetings where required.
Help develop opportunities and new business pitches where appropriate Collaborate across multi-disciplines, to promote a culture of shared knowledge and understanding.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.
Skills, knowledge, and experience
Essential criteria
Bachelor’s degree in Communications, Marketing, Journalism or related field. Proven work experience as Digital Media Strategist / Media Buyer or similar role.
5 years experience in digital media strategy and planning in a client-centered (preferably agency) environment.
You should also be Google Ads & Google Analytics certified or working towards it.
Recent PPC & social advertising experience, -including the management of accounts across a wide variety of markets, ideally across EMEA, at an agency environment.
Demonstrable knowledge and understanding of at least two of the following industries: Finance, Ecommerce (Retail), B2B Tech, FMCG or Healthcare
Experience of using multiple paid advertising platforms.
An ability to produce accurate and insightful reports.
Proven ability to work under pressure, against tight deadlines and fast-paced objectives, across multiple clients.
Proven ability to work with a team, but also an entrepreneurial and resourceful independent thinker.
Excellent public speaking and presentation skills.
A strong customer service orientation and the ability to quickly form customer relationships.
go to method of application »
Apply via :
dm@tdm.co.ke
