Purpose of consultancy
To deliver the visual identity for the WHO Academy. The consultant will apply this visual identity across several WHO Academy digital products like the online learning programmes, web sites or communication material.
Deliverables:
Deliverable 1: Visual Design direction for Marketing & Communication products.
Objective 1: Generate a visual identity for the WHO Academy.
Output 1.1: Visual designs for marketing/communications products for the Academy, including but not limited to brochures, information sheets, slide presentation templates, reports and newsletters.
Deliverable 2: Consistent Visual Design direction for Digital Learning products.
Objective 2: Design visual themes across learning programmes which meet the WHO Academy brand and promote a consistent user experience.
Output 2.1: Organize briefing sessions with Learning Designers and Game Designers to collect visual needs.
Output 2.2: Generate iterative visual design themes for learning programmes. The iterative process will allow Learning Designers and SMEs to deliver feedback and generate adjusted versions of the themes.
Objective 3: Provide direction to learning production partners to implement visual themes.
Output 3.1: Organize guidance sessions on the use of visual themes in digital learning products. The sessions will be organized with production partners (agencies) for them to implement the visual style in digital learning products.
Output 3.2: Organize and attend meetings with learning production vendors to adjust visual design in learning products.
Output 3.3: Define quality criteria related to visual design in learning production. These criteria will be included the global Quality Checklist used by WHO Academy Quality department.
Objective 4: Create graphics, templates, and Interface designs for learning programmes.
Output 4.1: Create graphics and basic visual elements to support current learning programmes. This can include (but not limited to): visual banners for the Learning Experience Platform, simple avatars for e-learning, first set of icons, game interface elements, example graphics, tables and charts, etc.
Output 4.2: Create templates and interface designs for learning programmes and any related games, as well as templates and interface designs to use across programmes.
Deliverable 3: Framework for a library of learning media assets.
Objective 5: Develop and structure a library of media assets.
Output 5.1: Select the appropriate tool for hosting a library of media assets for the WHO Academy.
Output 5.2: Establish the structure and the way of functioning of the media assets library.
Output 5.3: Ensure appropriate access to the library for the relevant designers and stakeholders. Continuously improve performances of the library ie. querying/searching, classifying, tagging, updating or archiving of assets.
Output 5.4: Create graphics samples to include in the media library.
Output 5.5: Provide guidance to learning designers, game designers and learning developers with the acquisition of images to use in programmes.
Qualifications, experience, skills and languages.
Educational Qualifications:
Essential:
First level University degree in one of the following fields :
Communication, branding, advertisement, Digital illustration, visual design, or audiovisual field, Multimedia, video production, art designer or any related field.
Experience
Essential:
5 to 10 years of relevant experience in visual design, visual identity or art direction.
Experience with creative design.
Digital experience and delivery using industry standards such as project management.
Desirable:
Past experience in Health sector.
Experience in Project Management.
Experience in Learning Production and/or Educational Media development.
Experience in implementing learning solutions in LMIC.
Experience with interactive media and gaming.
Experience in working on digital learning projects.
Experience in international organizations.
Skills
Ability to deliver and achieve results.
Excellent communication and writing skills.
Ability to work harmoniously as a member of a team, adapt to diverse educational and cultural backgrounds and maintain a high standard of professional conduct.
Ability working with multiple stakeholders in a diverse environment (different time zones, countries/regions, languages, etc.).
Closing Date : Jan 2, 2023
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