JOB PURPOSE
The Marketing Operations Manager is responsible for working closely with Head of Performance Marketing to set up, manage and optimize campaigns for assigned channel for our different countries. The role will also be responsible for working on the search/display/paid social strategy across the markets and manage the countries assigned to help them achieve their business objectives and targets.
Responsibilities
Marketing Operations
Build strategy for the respective digital marketing channel across the markets
Liaise with publishers to make sure we have the optimal account structure in place and follow best practice when it comes to ecommerce and local trends
Manage the digital marketing budget for the assigned countries for the respective digital marketing channel
Optimize the performance of campaigns on a daily basis to achieve the business KPIs
Run campaigns with strict KPI optimization (CAC, conversion rate, revenue)
Work closely with the creative team to give feedback and guidance on the performance on creatives
Create the monthly and yearly strategy by country for the respective digital marketing channel
Liaise with the assigned market and act as the point of contact for respective digital marketing channel
Have weekly and monthly calls with the markets to share channel performance
Work with markets to help them achieve the targets and business objectives
Run and execute BLS surveys for markets on digital marketing channels
Create and share detailed reports as per the needs of the market
Train and update the markets on the latest trends on digital marketing channels
Share best practice across the markets
Channel and budget responsibilities
Manage the budget in excess of Millions of USD and optimize the spends
Manage and execute the campaigns on the respective digital marketing channel
Manage the budget on the designated channel(s) efficiently
Optimize the campaigns on daily basis based on the business KPIs
Have a deep understanding of the respective digital marketing channel and its capabilities for performance using different formats and targeting options
Align and own the targets of channel on KPIs like CAC, MCIR, revenue and orders
Have weekly calls with publishers to improve the performance
Human capital responsibilities
Lead team of digital marketing analysts and develop their skills
Hire new team members in the digital marketing team
Guide the team members and do evaluations and reviews
Definition of Success
Measured by KPIs against the targets (placed orders, GMV, new customers, CAC – as per the KPI glossary for digital marketing)
Qualifications
Bachelor’s degree in Marketing or relevant/related course
Master’s degree an added advantage
Search/display/paid social channel experience (depending on the channel to be managed)
Web and App Analytics
Reporting and data visualization tools
English (Full professional proficiency – Required)
Arabic (Professional efficiency – Advantage)
Around 3-4 years in e-commerce or other performance-based digital pure players
Having managed performance-based social / search / display campaigns
Clear demonstration of performance and business growth, i.e. results like incoming orders, GMV, new customers, CAC, CPO etc.
go to method of application »
To apply send your CV to recruit@flexi-personnel.com by 6th May 2022. Indicating the subject tittle on the email subject.
Apply via :
recruit@flexi-personnel.com
