Description
Equity Bank is one of the region’s leading banks whose purpose is to transform the lives and livelihoods of the people of Africa socially and economically by availing them modern and inclusive financial services that maximize their opportunities. With a strong footprint in Kenya, Uganda, Tanzania, Rwanda, South Sudan and DRC Congo, Equity Bank is now home to over 12 million customers – the largest customer base in Africa. Currently the Bank is seeking additional talent to serve in the role outlined below.
The role holder is in charge of data collection, data mining, data pulling, processing and analysis by applying statistical theories and methods as well as optimizing the analytics and insight functions
Job Responsibilities:
Receive Research requests, evaluate and prepare briefs within the stipulates timelines
Identifying project goals and gaps in the product and service offering
Propose new areas of study based on market insights
Conduct Quantitative and Qualitative research depending on the research goal
Designing and preparing research plans by identifying appropriate samples, tools, methodologies, scope, variables, hypotheses and other test parameters based on the research issue
Managing field work activities by liaising with relevant business units and other stakeholders to recruit respondents and facilitate other logistics
Conducting and managing field work by gathering data through Focus Group Discussions (FGDs), In-depth Interviews (IDIs), Observation Schedules among other tools
Accountabilities
Conduct and manage Data collection exercises
Use various statistical tools to analyze both primary and secondary data.
Develop and implement the data mining, predictive, optimization, simulations and propensity models for various business requirements.
To engage and provide advices to, and to work with other departments on how best to capitalize on data and customer insights to win new business, increase cross sell, create better customer experience, and improve our competitive advantages in the market.
Participate in the development of new analytics projects and new business opportunities in order to bring customer analytics and insights capabilities to the next level.
Prepare Product Performance monitoring and evaluation reports Collect, prepare and Share of market intelligence reports and market trends
Qualifications
Holder of a Bachelor’s degree in a business, Statistics, Economics, or any other related field.
Post Graduate qualification will be of an added advantage
Knowledge in market research
Experience in market research will be an added advantage
Effective writing and presentation skills
Good working Knowledge in Microsoft office suite, Statistical analytical tools/ programs, R or Python certification
Key Critical Competencies
Possess skills and knowledge to undertake extensive quantitative data analysis and maintenance of statistic data mining model, data mining tool and statistics technique such as clustering, regression, case based reasoning, survival analysis and decision trees to enable decision making of the product and channel strategies
Excellent Data collection and analysis skills
Good communication skills both written and verbal
Listening and probing skills
Vast knowledge in the Banks operations, products and services
Strong team player who is able to partner with team leaders and team members to bring the customer analytics to revenue enablement
Knowledge of data analysis tools such as Advances Excel, SPSS, R, SQL will be an added advantage
Experiece in digital products and channels
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