Responsibilities
This position is based in Nairobi, Kenya and reports to the Country Manager.
Develop and utilize the marketing strategy to create and implement an integrated omi-channel marketing plan in line with Yara business plan objectives and budgets with a strong focus on return on investment.
Co-ordinate and develop integrated Yara messaging across various platforms, digital (web, social and applications) and traditional channels in line with brand guidelines and sales strategy requirements.
Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
Produce and keep up to date a clear set of brand elements and communication materials in accordance with regional and global standards.
Ensure that all local product packaging is in line with product specifications and branding requirements.
Manage marketing budgets for Kenya as agreed in the business plan process, always actively looking for efficiencies to deliver on marketing plan and budget optimization.
Work with the Country Lead, Commercial Managers and Business Unit to design an efficient channel partner marketing framework.
Lead and develop the marketing team to ensure productivity, engagement and growth within and beyond their roles.
Profile
A minimum of 7 years of work experience in a multinational Organization
3 years progressive experience in a senior Marketing role
A minimum of 3 years’ experience in people management
Proficient in using MS Office (Word, Excel, Outlook)
Additional Information
Exposure in market research and analysis as well as events coordination
Project Management skills
Go to Market (GTM) implementation
Communication development and implementation
Understanding of research (qualitative and quantitative studies)
Portfolio management through different products
Innovation and renovation pipeline development and implementation
Apply via :
jobs.yara.com
