Senior Marketing Officer

Description

the A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, social media, Email Marketing, Affiliates & Google Analytics.
Thorough understanding of the targeted customer segments.
Maintain the CPL across all campaigns.
Monitor and launch campaigns across platforms making sure that it’s running according to the best practices.
Optimize the ongoing campaigns and make sure it’s spending in the most efficient way.
Coordinate and select the product materials for all marketing materials.
Estimated and control the budget for Special events.
Check the production quality and quantity from suppliers with Graphic design
Coordinate and find the prizes for the lucky draw or gift items
Coordinate with any department to conduct special events and Public Relations.
Do the monthly media plan and media booking by coordinating with TV station
Coordinate with all press and newspapers for announcements and advertising.
Do the competitive review and report to the one who concern
Perform other duties as assigned by the management of the Company

Requirements

Bachelor’s degree in Marketing
5-8 years of experience in a related field
Content writing skills
Good knowledge of SEO and Google Analytics
Social perceptiveness skills
Deadline oriented

Apply via :

apply.workable.com

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