Key responsibilities:
Sales Planning:
Understands business and is able to create and execute growth plans through systematic planning and organizing Identifies & quantify “sources of growth” and builds plans accordingly
Effectively looks at both external and internal data sets to make robust growth plans
Identifies trends from the data, correlate business growth with market Intelligence and come out with required inferences.
Demonstrates deep understanding of customers, shoppers and competitors.
Develops strong win-win relationships with key retailers and distributors.
In-store execution including purchase order management, order fulfillment, collection,a/c reconciliations, promo executions.
Key Account Management:
Relationship with the Account and Joint business planning.
Understand retailer dynamics and engage with national and regional retailers to represent Company brands.
Strongly Work on a JBP with the retailer to freeze activation calendar, business plan for the year.
Business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the business.
Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed.
Ensure presence of higher gross margin brands in the mix while finalizing the TOTs.
Develop a price pack strategy with special packs for chains.
Drive Brand Activations:
Driving various brand activations, combos, visibility elements , cross promos with other range etc.
Developing visibility elements for the channel by understanding customer needs and space or
Terms of trade:
Collaborate with Customer Trade Marketing Manager to design and execute promotions & visibility campaigns with a view to achieve better ROI.
Actively engages with category buyer teams to improve Company assortment on existing portfolio as well as new products.
Engage with the MT sales and operations team to improve service levels to retailers.
Engage with MT commercial team to ensure commercial hygiene and drive account profitability.
Review monthly performance, MBQ’s across categories, commercials and fill rates
Managing channel conflicts.
Effective controls, monitoring and structured checks to ensure price hygiene and right SKU mix in the market as per norms.
Your team:
· You will be supported by Merchandiser Team, who will report directly to you
Who are we looking for?
Key Skills:
The incumbent should have strong influencing, negotiation & communication skills with ability to develop people. You should be able to create business solutions, enabling and driving
Deep analytical and critical thinking skills, good interpersonal skills to navigate cross-functional teams.
Able to work under pressure and meet deadlines.
Capable of managing indirect teams.
Proactive planning and priority setting skills.
Ability to thrive in ambiguity & demonstrates high energy, drive & perseverance.
Highly consumer and customer – centricity.
Education:
Graduate , Preferred Post Graduate degree (MBA) in Sales & Marketing.
Experience:
Total experience of 5 plus years with 2-3 years in sales (General Trade or Modern Trade)/ allied sales role with at least 1 stint in line sales.
Prior experience as Key Account Manager or ASM Modern Trade will be preferred.
Apply via :
www.linkedin.com
