DESCRIPTION
The ideal candidate will be strong-in and passionate about marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be data-savvy in understanding how to partner with the business in making data-driven decision.
Essential Job Functions
Analyze competitive market strategies through analysis of related product, market, or share trends.
Synthesize current business intelligence or trend data to support recommendations for action.
Collect and report business intelligence data from available industry reports, public information, field reports, or purchased sources..
Maintain or update business intelligence tools, databases, dashboards, systems, or methods.
Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Monitor functioning of equipment to ensure the system operates in conformance with specifications
REQUIREMENTS
Knowledge of market research practices and techniques
Knowledgeable on principles, practices and techniques of marketing strategies
Experience analyzing data
Proficient computer skills
Budget and cost analysis experience
Knowledge of social media platforms
Project management experience
Experience running large scope projects with cross-over departments and large teams
BENEFITS
Agile work culture
Competitive pay structure
Performance Bonus
Flexi work
Apply via :
jobs.workable.com
