Oversee online sales and development of excellent user experience and customer journey on the web.
Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
Drives a relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
Works closely with marketing to define the consumer experience and e-merchandising
Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
Background and Skills
Bachelor’s Degree/Masters in business-related course
Min 2- 4 Years’ E-Commerce/Digital function
Knowledge of digital marketing and web 2.0
Knowledge of trends and consumer market of Kenya
Creativity and passion in e-commerce with particular Interest in things digital
Agility, a can-do attitude, and an entrepreneurial mentality
Great interpersonal and communication skills
Other Skills
Customer centricity and results-oriented networking, prospecting, and marketing planning.
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