Lesaffre Kenya is a recent entity within the Group. Reporting to the Area Sales Manager, you will contribute to sales development of yeast, baking ingredients, bread improvers and to optimize the profit margin.
Market Knowledge:
Establish a data base of clients and potential clients: Craft Bakeries & Industrial Accounts
Get to know the potential of each of the 2 segments and the main competitors market shares
Sell directly to the identified accounts, provide support for the distributors sales forces and evaluate their performance
Visit yeast and ingredients users regularly to identify needs and any potential problems.
Identify new bakeries opening and anticipate their needs
Competitive intelligence: know the competitor products, their prices and identify new products.
Master the technical characteristics of Lesaffre product range in collaboration with our Area Master Baker.
Commercial Development:
Participate in building a better market readability and a good commercial responsiveness
Identify the customers technical support needs, share them to the area manager and to the Master Baker, and follow up the evolution of assistance missions
Reach the targets defined with the Area Manager and share the challenges faced
Use the sales support tools to upgrade your sales approach
Canvass every day the new bakeries and share the digits
Direct the new customers to the right products, capable of providing the best service
Guarantee Lesaffre products quality image on your market
Report & Follow-up the clients claims and make sure to deliver a reply within a reasonable time frame.
Reporting:
Share weekly visit checklist and establish a formal monthly report
Regularly update data base on the CRM software
Qualifications
With a business background, you have field experience as a commercial supervisor or zone manager for at least 5 years.
Knowledge of the BtoB Bakery segment (Craft and industrials)
Autonomy and able to work at distance
Transparency and integrity
Human relation skills, diplomacy, good listener, field person
Ability to analyse and summarise
Toughness, taste for challenge and negotiation
English / Swahili languages
Additional Information
Position based in Nairobi with regular trips within Kenya
Apply via :
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