As a Market Intelligence Analyst (Middle East, Africa region) you will identify the best sources of fertilizer market intelligence relevant to POLY4 and the wider Crop Nutrients business to develop a broad understanding of AACN’s markets, customers and competitors. You will work initially in the Commercial Strategy team though work closely with stakeholders throughout the Sales and Marketing team to translate information into actionable insight.
Job description
Key accountabilities
Identify, analyse and manage a wide network of sources of information / intelligence across fertilizer markets, customers, and competitors
Develop a broad network of internal and external sources to capture data and insights
Compile and manage a repository of intelligence and data
Develop and roll-out processes and tools that allow stakeholders to easily access intelligence and insight
Create intelligence reports, forward-looking insights and deep-dive analysis (both ad-hoc and regular) with actionable insight
Identify, analyse and manage key customer and competitor intelligence that meaningfully influences strategy and decision-making
Uncover market opportunities and evaluate value-capture potential
Liaise with regional heads and coordinate and consolidate data and insight
Work with regional teams and external agencies to collect requirement, determine scope, and finalise market intelligence project timelines
Oversee and profile competing products, in areas such as value proposition, pricing and sales strategies to assist in the product strategy development
Work with Product / Marketing Data Analysts on competitive offerings, financials, pricing, and marketing positioning.
Ensure all data is captured, stored and managed in accordance with AACN’s data policies
Uphold corporate sustainability and social policies and responsibilities
Adhere to people policies and practices
Support direct and indirect teams working in a collaborative manner
Qualifications
Bachelors (equivalent) within a business or analytical discipline
Experience of working within a commercial, strategic and/or consulting function is essential.
Experience analyzing and synthesizing qualitative and quantitative data, identifying. implications and observing patterns, drawing conclusions, and explaining facts, data or information from a wide variety of resources.
Demonstrable experience of working across multiple, varied projects and handling large volumes of data across different types.
Demonstrable understanding of statistical analysis outputs.
Knowledge of fertilizer industry preferred but not essential.
Advanced experience with a range of data manipulation techniques.
Proficient communication to business stakeholders as well as analysts and product leads
Proficient experience in customer/market research.
Proficient knowledge of competitor positioning strategies.
Developing knowledge of the competitive product landscape.
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