Job description
AMI is looking for an ambitious and talented Customer Growth Intern (younger than 29 years) to join our team in Johannesburg, South Africa as we expand our portfolio of entrepreneurs in Southern Africa and across East Africa. S/he will report to the Business Development Manager as part of the Sales & Marketing Team.
The successful candidate will be a key player in a dynamic, international team focused obsessively on results, specifically helping to grow AMI’s community of customers. We work hard, innovate constantly and have fun. S/he must be a driven self-starter; a tech-savvy professional with fantastic people and communication skills, they must also have great project management skills as well as the ability to empathize with customer needs and persuasively offer solutions.
The Customer Growth Intern will focus on building and managing AMI’s portfolio of entrepreneurs. This will include both businesses as well as partner organisation (intermediaries such as business associations).
This is a great opportunity for candidates with a passion for learning and entrepreneurship to play a part in Africa’s transformation.
RESPONSIBILITIES:
Growth & Customer Recruitment
Recruit entrepreneurs and businesses into the AMI Survive to Thrive (Grow Your Business) 12-month programme
Achieve and surpass growth targets
Build relationships with entrepreneurs; seek to understand their needs and help them select a solution
Identify and generate leads through networking, events, and business associations
Manage the full growth cycle including prospecting, contacting, nurturing and closing deals
Work closely with the rest of the Growth & Marketing Team to develop and improve strategies
Event management
Organize, project manage, and run effective marketing events
Recruit participants and interested groups for AMI informational events
Post-event follow-up for programme registration
Database management
Client Management
Maintain relationship with clients throughout the programme to ensure great customer experience
Develop and implement a referral system with customers
Upsell other AMI products to programme alumni
Marketing
Conduct market research and analyze related data
Contribute to the planning of social media campaigns
Execute digital marketing campaigns and manage social media accounts
Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.) with the support of the Sales and Marketing team
Prepare and deliver marketing presentations
Contribute towards the development of content by composing content for the company’s website and social media accounts
Write marketing literature to augment the company’s presence in the market
SKILLS:
Proven success in consultative sales and B2C business development
Proven success in organizing and running both events and programmes
Clear and effective communicator – both written and verbal
Digital marketing skills to design, build and measure effective digital campaigns
The drive and tenacity to meet sales targets
Ability to identify and help solve problems for potential clients with a key focus on entrepreneurs
Ability to generate new leads and relationships and systematically convert those leads into deals
Ability to negotiate pricing and contracts with B2C clients
A commitment to AMI’s values of excellence, innovation and accountability
Strong people skills
Thrives in a fast-paced, entrepreneurial environment
Rock-solid integrity
EDUCATION AND EXPERIENCE:
Undergraduate degree or diploma from an accredited university or tertiary institution
Strong knowledge of digital marketing strategy, tactics, analytics and sales funnel management
Knowledge of processes for brand communications management, business development experience, specifically selling directly to consumers (B2C)
Documented success managing a full sales cycle
Direct experience working on client accounts in education management / business services industry
Exposure to organizing sales & marketing events
Exposure to writing business documents such as marketing collateral – emails etc.
Exposure working on client accounts in education management / business services industry
Exposure to using Active Campaign or any other CRM system
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