Product Manager is a core brand management role that requires development/adaptation of brand strategy and execution of marketing plans among doctors and pharmacies to drive growth of brands.
Key Responsibilities include :
Drive Topline Sales Revenue through regular marketing support and maintain Expense to Sales (E/S) Ratio.
Develop/ Adapt Annual Brand Plan and in line with it develop/adapt and execute Activity calendar by month by brand to achieve SLS budget.
Develop/Adapt & drive timely execution all promotional Inputs for Doctors (e.g. Visual Aids, LBLs, Doctor Group Meetings etc.), Pharmacies (e.g. Pharmacy Materials, Pharmacy Group Meetings, etc.) & Development of KOLs
Monthly Sales Analysis by brand / SKU – HQ to identify areas of opportunity / challenges & submit appropriate plans
Planning and conducting cycle meetings in liaise with HO – India MPD & Build new product Pipeline – contribute by conducting extensive 1o and 2o market surveys to understand place in therapy, competition, pricing and develop Business Cases
Planning and conducting cycle meetings in liaise with HO – India MPD & Build new product Pipeline – contribute by conducting extensive 1o and 2o market surveys to understand place in therapy, competition, pricing and develop Business Cases
Key Competencies Required
Technical Skills/Competencies
Strategic Brand Planning & brand communications
Data analytics
Proficient in MS Office (Excel in PowerPoint)
Basic understanding of digital marketing and analytics
Understanding of New Product Launch
Behavioural Competencies
In Sync with Sun Pharma Values / Sunology: Humility, Integrity, Passion & Innovation
Performance driven, Strong execution orientation, Entrepreneurial, Solution oriented,
Sets clear priorities & Meets deadlines
Resilient & Willingness to stretch
Is a good team player in collaborating with Sales and other cross functional teams
Good communication skills
Education: B.Pharm/Science Graduate, MBA (Marketing)
Experience: 6- 10 yrs in Pharmaceuticals in Kenya
Apply via :
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