Reports to
BUSINESS MANAGER
Job purpose
Responsible for planning, development, and implementation of all of the organizations marketing strategies, marketing communications, and public relations activities, both internal and external with our partners e.g. insurance providers
Responsibilities
Instituting a marketing management system to achieve the hospital goals.
Identify and map the target customers (corporate & non-corporate)
Plan and organize initiatives like camps, seminars, and conferences to increase product promotion participation and doctors’ referrals.
Organize CMEs for promotion of the activities and services of the medical departments and specialties.
Organize outreach programs with prospective patient communities.
Assist in designing, printing brochures and marketing materials.
Tracking leads mediated through the above CMEs, camps, and seminars, etc. to tap new corporate tie-ups, convert referrals, etc.
Liaison between in-house doctors and external doctors for patients.
Compile credible data on competitors / Market Analysis.
Advice management on marketing matters and trends.
Help in improving the hospital image by ensuring that clients’ needs are satisfied.
Prepare daily marketing reports.
Design, develop and implement new products and services.
Produce features, articles for hospital magazines.
Responsible for branding of the Hospital.
Responsible for recruitment of corporate clients, including insurance firms.
Skills
Good communication and interpersonal skills
Ability to work without supervision
Good organizational and time management skills
Analytical skills
Critical thinking skills
Client Relationships
Public Speaking skills
Creativity, Innovation & Adaptability
Education and Professional Memberships
Bachelor’s degree/diploma in Sales and Marketing or equivalent from a recognized institution
Minimum of two years working experience in a similar position.
Proficiency in Microsoft Office Suite
go to method of application »
Interested candidates are invited to send their application, CV, letter of reference from pastor/chaplain, and copies of certificates on or before Tuesday, 31st August 2021 to careers@nah.or.keAll the required documents cited above should be sent as one PDF document (no hard copies will be accepted)
Apply via :
careers@nah.or.ke
