Reports to: Deputy CEO
Department: Business
Location: Head Office, Nairobi
Job purpose
The role is responsible for formulating and driving execution of strategic agenda for Retail and Commercial Banking Products aimed at maximizing growth, market share & profitability. The product portfolios encompass all SME products, Personal Unsecured Facilities, Credit Cards, Personal Secured Facilities (Mortgages & Facilities against Collateral), Minor Accounts, Deposits & Employee Banking.
Key Responsibilities
Strategy
Develop and execute segment-led product management & portfolio optimization strategies in Retail and Commercial Banking Products to achieve the goal of maximizing Product Contribution.
Build and oversee business development and engagement model with external business partners critical to strengthening product offering value proposition and revenue growth of product portfolio.
Manage & optimize portfolio risks in conjunction with the business teams and Risk department.
Manage and maintain the development of strong and differentiated product propositions for Retail and Commercial Facilities and Deposit propositions for both SME and Personal Banking segments
Manage development of suitable customer value propositions to ensure sustained competitive advantage on a continuous basis for SME, Individual mass market, emerging affluent and affluent customers
Derive insights to competitor strategies and take proactive steps to protect the Bank’s market share
Ensure the implementation of appropriate systems and operational procedures to support sales, track MIS and profitability
Launch and Manage new and innovative products
Through regular trainings, align the frontline teams to focus on selling the right products and CVPs to clients
Manage the Retail, SME and Commercial Portfolio to achieve the NII and NFI budgets
Manage the Credit card product proposition including revenue ownership for interchange.
Selectively broaden product offerings to maximize “Share of Wallet” for Retail and Commercial customers
Manage the development and implementation of strategies to cover Customer & Segments, Channels, and Processes.
Drive the system towards service quality standards in an efficient operation where risks are well controlled (through product process re-engineering)
Plan and implement long and short-term direct and indirect promotions and account management strategies to perform different types of sales programs/campaigns to achieve the annual targets of specific products and segments
Champion the evaluation and maintenance of credit approval criteria so as to maximize customer enrolment, properly balanced against credit risks and NPLs
Manage, motivate and train Officers/ manage your team by providing on job training, setting guidelines and standard, career planning and counseling
Formulate and implement Business and Marketing Strategies in line with overall Retail and Commercial Banking Business Goals.
Drive the product alignment activity for the Products in line with the overall plan. Innovate and develop new offerings on need basis
Conduct competitor analysis to ensure profitability of Retail and Commercial business is optimized
Ensure effective Internal Control systems are in place and related procedures and techniques are developed and implemented so as to minimize credit and other operational losses.
Develop service delivery agreements and ensure compliance to set TAT for different products and processes for Retail and Commercial banking
Job Accountabilities
Financial Key Performance Indicators(KPIs)- Revenue and Profit, Balance Sheet growth, Margin & Pricing
Maximize business performance and achieve “Best in Class” profitability by product line
Segment-Led Bundled Offer Value Proposition (CVP) tailored for all segments
E2E Process, Turnaround Time & Quality Architecture & Standards
Product/Proposition Campaigns/Rewards and Marketing Program Management (In Liaison with Marketing Department)
3rd Party Vendor/Alliances Management/Partnerships
Enhancing, maximizing and developing Retail and Commercial Banking’s profitability and optimizing market share of
Retail and Commercial banking through Balance sheet growth and optimization
Sound profitable growth through management of the key products and relationships – The primary impetus to the sales and branch networks in the achievement of product-wise sales targets
Maximizing Profitability and Market Share of the Deposit accounts, Card Business, Secured, Unsecured Facility products and SME products by focusing on new customer acquisition strategies, customer life-cycle management and business cycle management
Develop and implement strategies to implement a unique service experience to the customer base through process re-engineering
Manage the Fee Structure, revenue generation and NPLs
Conduct regular product revenue reviews to minimize revenue leakage across all products and CVPs
Optimize Business by lowering cost, including all product related costs, through the implementation of Operational Efficiencies
Develop and oversee customer/account activation and reactivation programs to steadily increase the volume and value of transacting customers
Create a formal and informal feedback systems to analyze product performance
Control and periodically check operational risks and workflow in conjunction with Operations
Knowledge and experience
Business related degree from a recognized university.
At least 5 years’ experience in Product development and management
Track record of successful implementation of product variants and innovative customer offerings.
Experience in running a large portfolio of products and segments
Experience in business planning relating to sales, distribution and service
In-depth knowledge of Retail and Commercial banking products (SME and Personal Banking)
Strong Analytical skills
Advanced knowledge of the Microsoft Office suite, knowledge of SQL an added advantage.
Good presentation and Data analytical skills
Strong communication and negotiation skills with the ability to influence outcomes
Ability to manage and implement change initiatives
Strong inter-personal skills and leadership ability – encourages enthusiasm and team spirit
Please note that only candidates meeting the minimum qualifications and competencies will be invited for interview.
Apply via :
gulfafricanbank.com