The Opportunity
The Lead, Marketing and Communications plans and develops the marketing and communications strategic direction for Twiva and its clients. This position provides leadership through a highly consultative approach with diverse groups of internal and external stakeholders at all levels, in areas that include web design and content, marketing, public relations, social media and communications. In addition, the Lead, Marketing and Communications provides leadership to ensure timely delivery of all public relations, marketing and communications projects and contributes to the sustained reputation building of Twiva and that of its clients.
Qualifications
Completion of a post-secondary degree in a relevant field (Journalism, Marketing, Communications, Public Relations and/or Advertising) or equivalent work experience
3 to 7 years’ senior level experience in planning and implementing marketing & communications strategies and programs using advertising, direct marketing, and public relations in traditional and social media channels – often with minimal budgets, limited resources, and unstructured processes
Experience in the digital advertising agency field would be an asset
Social Media Influencers would be an added advantage
Excellent interpersonal skills, ability to negotiate and develop rapport with clients and partners
Proficiency in proofreading, editing, researching, interviewing, and developing creative materials
Ability to lead and influence others
Ability to synthesize and prioritize large quantities of information from diverse sources,
Effective listening and communication skills
Role and Responsibility
Develop and execute the organization’s marketing & communications strategy, and budget to support Twiva’s and its clients’ strategic objectives
Provide advice to leadership team in terms of marketing and communication strategies, project proposals, and expected outcomes
Present periodic summaries and analysis of campaign/initiative success relative to goals and propose adjustments as necessary
Manage and grow social media channels, including the voice, personality, and goals of those channels
Oversee media relations by developing media outreach strategy and supporting Twiva team as the organizational spokesperson
Monitor activity on issues relevant to Twiva’s and its clients’ industry to inform decision making
Oversee marketing and communications activities for Twiva and for its clients and partners
Own our key messages and overarching tone and voice for communications across all external channels
Manage CSR initiatives, including storytelling, partner engagement, the organization of events, development of communications materials and integration into existing channels and materials
If you are interested in the position, please send your application to hiring@twiva.co.ke no later than July 19, 2021
Apply via :
hiring@twiva.co.ke
