OVERALL PURPOSE
Reporting to the Head of Commercial the direct sales executive will generate sales in deals Production, Digital, websites, mobile app development and Live event coverage etc and ensure closure of the same.
Responsibilities
Cultivate relationships with clients, gain deep insight into their business and ultimately provide solutions to their marketing and advertising needs. Having rich clients’ resources would be preferred
Analyze and integrate our resources, creating new ideas on how to expand advertising and sponsorship revenue and achieve the sales targets
Collect the information and analyze Kenya market and our competitors, creatively develop the sales strategies and plans against sales targets
Ability to work long hours in a high-pressure environment selling advertising airtime, commercial productions without supervision
Providing a holistic client service relations plan in order to optimize advertising budgets and achieve set revenue targets to clients so as to maximize broadcasting sales volumes and revenue targets Any other tasks assigned by management Owning the partner relationship end to end from initial scoping to negotiation and execution,
Build up and introduce new revenue streams to the station.
Build up digital ad proposition.
Qualifications
The ideal candidate must have a core understanding of media industry and marketing management especially the media environment/ facts in Kenya, at least 3 years’ experience in advertising sales
Experience in TV advertising will be an added advantage.
Must be a graduate preferably in Marketing and Communications
Should have strong and comprehensive analytical and effective execution abilities.
Should be good at strategic thinking – to develop the business strategies that focus on short, medium and long term.
Should possess the ability and skills to write proposals
Proficiency in use of Microsoft Office Packages and other relevant marketing software.
Team work oriented.
Presentation and communication skills
Strong sales and negotiation skills.
Relationship building and networking skills.
Motivation and coaching skills.
Good communication skills.
Apply via :
redcross.applytojob.com
