Reporting to: Senior Manager – Marketing
About SunCulture
Founded in 2012, SunCulture’s Vision is to build a world where people take control of their environment in rewarding sustainable ways. SunCulture does this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world’s 570 million smallholder farming households. Over the last 5 years, the company has grown significantly and now employs 100+ people around the world.
About the role
SunCulture is looking for a qualified Digital Marketing Associate who will ensure the digital platform is top-notch. This resource will ensure that SunCulture is placed in the global market with emphasis on SunCulture’s mission and vision. Reporting to the Senior Manager – Marketing, the ideal superstar will be focusing on end-to-end digital marketing of all SUnCulture products.
Key Responsibilities
Be tech-savvy in implementation, tracking, and measurement of digital marketing campaigns rolled out
Advise on any paid media strategies that are worth an investment and attract ROI
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Maintain regular measurement of the ROI of campaigns
Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
Ensure all digital marketing activities are scheduled and operate within the budgetary allocation
Plan and project manage multiple online campaigns across multiple platforms
Participate in forming effective paid search strategies
Oversee accounts on search platforms (e.g. Google Ad Words, YouTube, etc)
Plan, execute, monitor & optimize keyword selection and audience targeting
Write attractive and concise copy for adverts
Curate social media content alongside the rest of the team.
Handle queries on social media platforms and ensuring customers perceive the brand in a positive way
Handle social media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned.
Constant optimization of the social media platforms
Assist in posting and optimizing Google My Business profiles for all SSCs
Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.
Does this sound like you?
Minimum of Bachelor degree in marketing and at least 2 years experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
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