REPORTING LINE: Digital & Content Lead
TRAVEL UP TO: 5%-within Nairobi
WORKPLACE: Text Book Center HQ, Kijabe Street, Nairobi
As a Content Writer at you will get to create content that shares our story and vision, promote our brand, and makes a positive impact across our retail and digital platforms.
Main Responsibilities and Accountabilities
Write, edit and publish content for offline and online platforms with the aim to drive awareness and revenue
Develop and own the monthly content calendar
Use your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industry
Research markets and industries to create content that is innovative and original
Work together with the marketing team and different departments to create innovative content ideas
Participate in campaign ideation and content development for online and offline channels
Study design briefs and determine requirements
Experience
Bachelor’s degree in English, Journalism, Marketing or related field.
Proven 3+ year work experience as a Content Writer or Copywriter
Agency experience is a plus.
Experience with Content Management Systems
Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics
Excellent writing and editing skills in English and Kiswahili for a B2B as well as B2C audience
Portfolio of published articles
Experience doing research using multiple sources
Ability to handle tight deadlines
Excellent interpersonal skills and communication skills
Ability to work independently as well as part of a team
Strong attention to detail and organizational skills with the ability to prioritize and multitask
Please submit a letter of interest with your resume clearly indicating “ Content Writer ” as email subject to below email address on or before 28th February 2021 at recruitment@tbc.co.ke . This is a full-time, salaried position. Compensation will be based on qualifications and experience and will include a comprehensive benefits package
Apply via :
recruitment@tbc.co.ke
