Salary Range:ksh 70,000-ksh 80,000
Job Summary
Our Client in the FMCG industry is currently looking to hire a Modern Trade Executives.
The jobholder will be responsible for driving Value Added product volumes and profit growth in the Modern trade Chains
Responsibilities
Support the Head of sales and Marketing in developing and implementing strategies and tactical plans for supermarkets to ensure sustained business growth in the assigned customer market in line with the overall sales plans;
Achieve product availability targets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by product category; planning and execution of promotional activities.
Promote product affordability on price by ensuring adherence to Recommended Retail Price (RRP) guidelines per strategic focus brand by channel and outlet type;
Align sales functional excellence to changing market demands to the market need of the assigned portfolio to ensure sustained business operations and growth;
Establish and manage winning trading relationships with the key contacts in the allocated portfolio for the overall benefit of the business;
Execute key distribution, placement, pricing and promotion initiatives within assigned accounts to achieve target sales revenue in a profitable manner;
Effectively gather, interpret and utilize multiple information sources to develop customer-specific tactical plans and programs;
Work in collaboration with the sales coordinator to ensure that modern trades are fully serviced as per agreed SLAs.
Manage all credit sales of Value Added product ensuring they are within approved terms and follow all outstanding payments.
Supervise Merchandisers to ensure achievement of Value Added product sales and revenue targets; operations are efficient and within agreed route plans;
Key Performance Indicators
Revenue growth
Relationship growth
Customer Upsell and Cross sell Revenue
Customer Retention Rate
Repeat Purchase Rate
Churn Rate
Customer Satisfaction Score (CSAT)or Net Promoter Score (NPS)
Time to Resolution (TTR)
Product Utilizationor Product Engagement
Qualifications
A minimum of 3 years’ result oriented Sales experience in modern trade especially with the tier 1, tier 2, and tier 3 supermarkets in FMCG industry is AMUST. Candidates without Modern trade experience will not be considered
A Bachelors’ degree/Diploma in a Business related field.
Competencies & Attributes
High level of integrity
Customer focus
Driving execution
A good appreciation of financial management concepts and profitability analysis.
Ability to build and maintain strategic relationships.
Good understanding of the sales environment and existing markets.
Highly developed customer management skills.
Passionate about achieving sales targets.
Demonstrated problem solving abilities and solution implementation.
Please send ONLY your CV to info@summithrmc.com indicating on the subject line “FMCG Modern Trade Executive”.Only short listed candidates will be contacted.
Apply via :
info@summithrmc.com
