Active Cosmetics at a glance
Define and implement medical visit strategy to increase brand prescription by healthcare professionals and sell-out. Manage and develop medical field representatives and organization
Define medical visit strategy in line with Division / brand strategy
Analyze prescription potential of targets and the competitive, medical and regulatory environment
Define targets, their coverage and visit frequency
Devise action plans, budgets, giveaways (promotional items and samples) and validate medical visit tools, for each target, in conjunction with marketing.
Pilot performance based on criteria of prescriptions and sales and analyze Return on Investment (ROI)
Organize, drive and coach the medical representatives
Define both network and sectorial field structure
Define individual qualitative and quantitative objectives
Implement and pilot the reward system for field teams
Guarantee the excellence and professionalization of medical detailing
Implement and guarantee the use of monitoring tools.
Ensure both initial and ongoing team training (environment, pathologies, products, communication techniques) and their assessment are carried out
Ensure synergies between functions, brands and distributors
Ensure training and respect of both internal and external ethical standards regarding relations with health professionals
Develop relations and programs with opinion leaders, learned societies and patient associations to establish the scientific and medical legitimacy and the values of the Division or the brands
Select / design the medical and scientific events (medical education targeting doctors and patients, congresses etc.) to increase the visibility and enhance the reputation of the unit
Develop programs (partnerships, sponsorships, services, etc.) with learned societies, patient associations and other professional players in the health sector
Identify and select relevant Key Opinion Leaders (KOLs) and Rising Opinion Leaders (ROLs) -scientists and health professionals-for the Division and/or the brands
Mobilize and motivate the chosen KOLs and ROLs in their consulting, training and representative activities (congresses, digital, media etc.)
Measure the impact of the action taken and ensure the follow-up
Communicate on the action taken
Ensure the monitoring of activity relating to professional and medical relations
Ensure the respect of internal and external ethical standards regarding relations with health professionals
Define and implement medical visit strategy to increase brand prescription by healthcare professionals and sell-out. Manage and develop medical field representatives and organization
Define medical visit strategy in line with Division / brand strategy
Analyze prescription potential of targets and the competitive, medical and regulatory environment
Define targets, their coverage and visit frequency
Devise action plans, budgets, giveaways (promotional items and samples) and validate medical visit tools, for each target, in conjunction with marketing.
Pilot performance based on criteria of prescriptions and sales and analyze Return on Investment (ROI)
Organize, drive and coach the medical representatives
Define both network and sectorial field structure
Define individual qualitative and quantitative objectives
Implement and pilot the reward system for field teams
Guarantee the excellence and professionalization of medical detailing
Implement and guarantee the use of monitoring tools.
Ensure both initial and ongoing team training (environment, pathologies, products, communication techniques) and their assessment are carried out
Ensure synergies between functions, brands and distributors
Ensure training and respect of both internal and external ethical standards regarding relations with health professionals
Develop relations and programs with opinion leaders, learned societies and patient associations to establish the scientific and medical legitimacy and the values of the Division or the brands
Select / design the medical and scientific events (medical education targeting doctors and patients, congresses etc.) to increase the visibility and enhance the reputation of the unit
Develop programs (partnerships, sponsorships, services, etc.) with learned societies, patient associations and other professional players in the health sector
Identify and select relevant Key Opinion Leaders (KOLs) and Rising Opinion Leaders (ROLs) -scientists and health professionals-for the Division and/or the brands
Mobilize and motivate the chosen KOLs and ROLs in their consulting, training and representative activities (congresses, digital, media etc.)
Measure the impact of the action taken and ensure the follow-up
Communicate on the action taken
Ensure the monitoring of activity relating to professional and medical relations
Ensure the respect of internal and external ethical standards regarding relations with health professionals
Qualifications
Education and Experience:
Major in Clinical Medicine, Pharmacy, Biology or Nursery, Bachelor’s Degree or Above
Relevant experience: 5 years in medical project management and medical communication or medical affairs, preferably with specific experience in dermatology related fields, and 3 of which are in a management position.
Precious experience in planning, coordination and implementation of major medical projects
Skills, Knowledge And Abilities
Good experiences with cosmetics or cosmeceuticals, familiar with domestic market operation
Strong communication and good interpersonal skill, with strong responsibility and team-spirits
Good experiences with cosmetics or cosmeceuticals, familiar with domestic market operation
Strong communication and good interpersonal skill, with strong responsibility and team-spirits
Apply via :
careers.loreal.com
