Responsibilities
As a social media manager, you’ll need to:
develop creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite, Asana and Olapic
create engaging multimedia content (and/or outsource this effectively) across multiple platforms
develop, launch and manage new competitions and campaigns that promote your organisation and brand
form key relationships with influencers across the social media platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
analyse competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement
manage a budget for social media activities
educate other staff on the use of social media and promote its use within your company (in-house roles)
encourage collaboration across teams and departments
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