Overall Purpose of the Job
Reporting to the Head of Marketing, the Social Media Specialist will be responsible for all aspects of our social media marketing operations with the central goal of helping grow our brand’s presence and influence online while also increasing brand loyalty and awareness.
Key Accountabilities
Build and execute social media strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Assist with crisis management, bad reviews, and negative news communications
Generate, edit, publish, and share content daily (original text, images, video, and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Create and maintain company social media pages and profiles.
Moderate user-generated content and messages appropriately, based on company and community policies
Create and implement social media marketing plan and editorial calendar
Track and analyse analytics report to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Person Specifications
Academic and Professional Qualifications
Bachelor’s degree in marketing, communication, or related field
4+ years’ experience in digital marketing and social media
Strong familiarity with the business applications of social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+.)
Knowledge of project management and web design best practices
Experience
Experience with doing audience and buyer persona research
Skills and Attributes
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Great interpersonal skills with Strong written and verbal communication skills
Critical thinker and problem-solving skills
Team player
go to method of application »
If you possess the above qualifications and the drive to meet the challenge, please apply not later than Friday, 30th October 2020 to the link below.Please note that ONLY shortlisted candidates will be contacted.The Standard Group is an equal opportunity employer and as such, canvassing of any form will lead to automatic disqualification.
Apply via :
www.standardmedia.co.ke
